The Well Played Awards
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Objective

  • Engagement
  • Awareness
  • Sales
  • Product launch
  • Brand image
  • Loyalty

Industry

  • Food & drink
  • Entertainment
  • Tech
  • Retail
  • Automotive
  • Finance
  • Fashion
  • Sports
  • Non-profit
  • Telecom
  • Beauty
  • Travel
  • Energy
  • Media

Mechanic

  • Puzzle
  • Quiz
  • Arcade
  • Racing
  • Simulation
  • Action
  • Adventure
  • AR
  • Platformer
  • Runner
  • Sports
  • Quest
  • Mini-games
  • Exploration
  • Multiplayer
  • Music
  • Shooter
  • Challenge
  • Clicker

Platform

  • Web
  • Mobile web
  • App
  • Mini-app
  • Installation
  • AR
  • Social
  • In-game
  • VR
  • Chatbot
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Loyalty Telecom Energy Tech
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TRLoyaltyMini-appRREV GAMESTTricolorТриколор: "Удачный драйв" - виртуальное путешествие с игровыми механикамиYOLoyaltyMini-appYYotaYota: "Yotagochi" - игровой VK mini‑app о продуктах и тарифахEKLoyaltyWebDDrimifyEEkwateurGamified anti-churn campaign hits 68% completion rate for green energy provider EkwateurENLoyaltyAppDDrimifyEEnerwaveEnergy provider Enerwave zaps up 180K interactions per year with gamified app, boosting loyalty program engagementUMLoyaltyAppDDrimifyUUmniahHow telecoms provider Umniah generate 1.3M plays per month with their gamified app

The Well Played Awards

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