Триколор: "Удачный драйв" - виртуальное путешествие с игровыми механиками

Objective

Tricolor sought to drive engagement and daily play within its My Tricolor mobile app ecosystem during the winter season by integrating a branded game that rewarded regular participation with loyalty points and exclusive marketplace benefits. The campaign aimed to increase user retention and convert game activity into purchases through its integrated rewards system.

Solution

Developed a playable mini-app accessible through My Tricolor app's promotions section featuring a virtual road trip across 14 Russian cities in a branded vehicle. The experience combines two core mechanics: a spin-wheel feature offering modifiers or bonus coins before each level, and a classic three-in-a-row puzzle progression. Players accumulate coins and Tricolor loyalty points by completing levels, with winnings directly redeemable in the app's integrated online marketplace and Tricolor Bonus loyalty program.

Results

Not published.