Gamified anti-churn campaign hits 68% completion rate for green energy provider Ekwateur

Objective

Ekwateur, a French green energy provider in a competitive market dominated by large incumbents, needed to reduce customer churn while reinforcing its differentiation as an eco-friendly brand. The company sought a retention campaign that would resonate with its environmentally conscious customer base and provide a lasting physical reminder of the brand to departing customers and new occupants.

Solution

Ekwateur ran a photo contest powered by Drimify's platform, inviting customers to decorate their Linky electricity meters with creative designs while incorporating a branded Ekwateur sticker (provided to all participants) that displayed their customer ID. Participants submitted photos of their decorated meters through the platform and were automatically entered into a prize drawing offering multiple €100 gift cards redeemable for sustainable holiday accommodations. The sticker design served dual purposes: retention reinforcement for current customers and brand awareness for those relocating to new homes.

Results

The campaign achieved a 68% completion rate with high creative engagement that appealed to environmentally conscious customers.