Energy provider Enerwave zaps up 180K interactions per year with gamified app, boosting loyalty program engagement

Objective

Enerwave, one of Greece's largest independent energy providers, sought to transform their loyalty program app from a transactional utility into an engaging destination that encourages repeat customer interaction. The company aimed to reduce churn and deepen loyalty program participation by making daily app engagement rewarding and enjoyable, rather than obligatory.

Solution

Enerwave deployed Drimify's white-label gamified loyalty platform integrated directly into their mobile app. The solution featured multiple game formats including a memory matching game with Enerwave-branded Easter symbols, instant-win scratch cards tied to seasonal events (e.g., Greek theatre week), and an advent calendar with progressive daily rewards. Players competed for prizes including energy bill vouchers and electric bikes (valued around £1,000). The solution was designed for easy integration and maintained brand consistency while reducing development complexity.

Results

The campaign generated 180,000 annual interactions with a 75% engagement rate. The memory game drove approximately 10,000 leads per run with a 70% completion rate. A single advent calendar campaign achieved over 100,000 engagements. The memory game format proved durable, running successfully for three consecutive years.