Yota: "Yotagochi" - игровой VK mini‑app о продуктах и тарифах

Objective

Yota, a Russian mobile carrier, created this VK mini-app to engage users with their product lineup and tariff options through entertainment rather than traditional marketing. The campaign aimed to drive user acquisition and build loyalty among existing customers by framing connectivity education within a progression-based gameplay experience.

Solution

Yotagochi is a virtual pet simulation game where players care for an alien character who arrived from an alternate past. Core gameplay combines a Tamagotchi-style character care mechanic with a suite of mini-games (runner, maze, clicker challenges) accessible through a world map, each tied to specific Yota features or tariff benefits. Players accumulate experience points, climb rankings, and unlock character cosmetics and new mini-games. An energy system with renewable power-ups gates play sessions; daily quests, login bonuses, and educational tariff cards between gameplay drive retention. Rankings gate participation in prize drawings among active players.

Results

Not published.