Well Played
The Well Played Awards
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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14 games

Sales Engagement Loyalty Retail Social App Installation
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SNSalesInstallationDDrimifySpace NKFind Your Perfect Body SprayIKEngagementSocialWWarpin RealityIKEALilla Aventyret (The Little Adventure)TEEngagementSocialUNIT9TTescoDelivery DashBBSalesSocialAAliveNowBig BazaarFootball Header GameCDLoyaltyAppPPlayableCCoop DenmarkSpil I Coop Appen (Dagens Ordjagt / Adventskalender)SAEngagementSocialUNIT9SSainsbury'sEgg RollerBIEngagementAppDDuckert & PartnersBilkaFar Til 14LIEngagementInstallationThe White ZebraLidlFan CupSMEngagementAppVVisual Jazz IsobarSmiggleBob & The Smiggle Colour LabOBEngagementAppJung Von Matt/brand Activation GmbHOBIFinger RunLDEngagementAppJJWT BrasilLLivraria Da VilaImaginariaIKEngagementAppAACHTUNG!IKEATour Du SofaAREngagementInstallationSSaatchi & Saatchi StockholmArielFashion ShootDFEngagementInstallationDDrimifyDFSSpin The Wheel

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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