OBI Finger-Run

Objective

OBI, Germany's leading hardware and home improvement retailer, launched a competitive finger-racing mobile game during summer 2012 to drive customer engagement and encourage social sharing among Facebook users. The campaign aimed to connect the brand with consumers through interactive entertainment and create viral participation opportunities.

Solution

Finger-Run was an iOS and Android application where players competed in three racing formats: sprint, hurdles, and relay races. Users raced by tapping fingers alternately on the screen to control a character, competing against Facebook friends with prizes from OBI's product range. The app was developed by appmotion GmbH in collaboration with Jung von Matt/brand activation, featuring creative direction by Deneke von Weltzien.

Results

Not published.