Well Played
The Well Played Awards
LibraryCollectionsAwards
Search games, brands, agencies…/
Add your projectAdd

Library of playable marketing

1,101 campaign games made for 710 brands by 814 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
Proven
LatestEarliestA–Z

14 games

Awareness Sales Engagement Retail Social Installation App
Clear all
IKAwarenessSocialOOgilvy AmsterdamIKEAThe Swedish TestSNSalesInstallationDDrimifySpace NKFind Your Perfect Body SprayIKEngagementSocialWWarpin RealityIKEAThe Little AdventureTEEngagementSocialUNIT9TTescoDelivery DashBBSalesSocialAAliveNowBig BazaarFootball Header GameSAEngagementSocialUNIT9SSainsbury'sEgg RollerBIEngagementAppDDuckert & PartnersBilkaFather Of 14LIEngagementInstallationThe White ZebraLidlFan CupSMEngagementAppVVisual Jazz IsobarSmiggleBob & The Smiggle Colour LabOBEngagementAppJung Von Matt/brand Activation GmbHOBIFinger RunLDEngagementAppJJWT BrasilLLivraria Da VilaImaginariaIKEngagementAppAACHTUNG!IKEATour Du SofaAREngagementInstallationSSaatchi & Saatchi StockholmArielFashion ShootDFEngagementInstallationDDrimifyDFSSpin The Wheel

The Well Played Awards

Every game a brand ever made to sell — free to browse.

All gamesCollectionsBrandsAgenciesAbout
Submit a gameAdd a creditWhat countsSources
© The Well Played Awards 2026Removal requests