Snail Clicker - Mini-game Tapper In Telegram

Objective

Yandex Plus aimed to boost user engagement during the 2025 New Year campaign through a Telegram mini-app clicker game, encouraging participation in ecosystem tasks, service subscriptions, and prize lotteries. The campaign drove users to interact with Yandex's broader service ecosystem while competing for real hardware and service rewards.

Solution

Ulitker, a redesigned Telegram mini-app clicker, features a snail character that accumulates 'millimeters' through tapping, convertible into 'candy' tokens via a dynamic exchange rate. Mechanics include passive income generation through 'speed cards' (up to 3 hours offline), task completion (channel subscriptions, friend referrals, daily logins, Yandex service missions) for accelerated earnings, loot boxes with skins and boosters, and a candy-based lottery system (10 candies per ticket). The prize pool included smartphones (iPhone 17 Pro), ASUS laptops, Garmin smartwatches, Yandex smart speakers and TV units, and promotional codes for Yandex services.