Kurt Nitro
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Xbox
- Year
- 2004
- Objective
- Engagement
- Industry
- Tech
- Mechanic
- Arcade
- Agency
- AKQA
Objective
Xbox Live was introducing multiplayer gaming functionality to the Xbox platform in 2004, and AKQA created Kurt Nitro to demonstrate the online play experience to the European EMEA market. The campaign invited players to help propel Kurt as high as possible through interactive gameplay.
Solution
Kurt Nitro was a playable online game integrated into the Xbox EMEA website under the 'PlayTogether' section. The core mechanic involved players jumping aboard to propel Kurt upward, showcasing Xbox Live's real-time multiplayer capabilities. The game was browser-based and accessed directly from the promotional campaign page.
Results
Not published.
