What’s your Spy-Q? – Epix – WP BrandStudio

Objective

Epix, a premium cable network specializing in prestige drama and thriller programming, launched the What's Your Spy-Q? campaign to promote the premiere of Berlin Station, an espionage thriller series debuting in October 2016. The campaign aimed to engage audiences through an interactive branded experience that aligned entertainment with the network's spy-focused content and built anticipation for the show's launch.

Solution

What's Your Spy-Q? was an interactive quiz experience hosted on WashingtonPost.com through WP BrandStudio, positioning players as CIA agents assigned to the Berlin field office. The game presented a series of espionage-themed challenges: uncovering the source of a data leak in the U.S. embassy's security system, attempting to rendezvous with a fellow agent, and decoding an encrypted message from an enemy agent. The experience tested players' spy expertise and strategic thinking, connecting gameplay engagement directly to Berlin Station's narrative. Implemented as a web-based interactive experience on the Washington Post platform as sponsored content.

Results

Not published.