Save the Holiday Table
Open the game- Brand
- Vprok
- Objective
- Sales
- Industry
- Retail
- Mechanic
- Quiz & trivia
- Agency
- FarFor.studio
Objective
Vprok.ru Perekrestok, Russia's online grocery delivery platform, sought to drive lead generation and increase brand awareness during the holiday season. The campaign aimed to engage customers during peak festive shopping periods by combining entertainment with commercial incentives, converting quiz participation into concrete business results through discount codes and prize mechanics.
Solution
The campaign featured an interactive recipe knowledge quiz where players answered ingredient questions for festive holiday dishes and received personalized ratings from a Santa character (Grandfather Frost). All participants received discount codes, while top performers competed for valuable prizes. The quiz combined custom illustrations, promotional banners, and digital quiz functionality across multiple marketing channels, blending entertainment with direct sales incentives to drive participation.
Results
The campaign generated 3,116 orders and captured 33,415 leads during the holiday promotional period.
