UNICEF TAP Project
Open the game- Brand
- UNICEF
- Year
- 2015
- Objective
- Brand image
- Industry
- Non-profit
- Agency
- Droga5
Objective
UNICEF needed to raise awareness and funds for clean water access in developing regions. The campaign aimed to transform a daily human activity—using tap water—into a moment of engagement with the global water crisis affecting children in low-income countries.
Solution
An interactive mobile game was deployed in water-related environments (beach showers, beach bars, and similar venues). Users played the game while waiting, which educated them about water access issues while raising funds through partnerships. The gamified experience made an abstract global problem tangible and immediate, converting casual interactions into donations supporting water, sanitation, and hygiene programs.
Results
Not published.
