TyC Sports: ConverS.O.S. Futbol Game

Objective

TyC Sports, Argentina's leading sports broadcaster, needed to address a growing problem among young football fans: children switching allegiance from their parents' preferred teams to rival clubs. The campaign aimed to leverage humor and frustration to convert these children back to their original team loyalty.

Solution

ConverS.O.S. Futbol Game is an interactive digital game where parents configure their child's rival team colors and challenge them to a soccer match with guaranteed rigged results. The gameplay deliberately features incompetent players, poor ball control, missed opportunities, and self-inflicted goals scored by the child's chosen team. Meanwhile, the parent's preferred team dominates, supported by loud cheering. The mechanic subjects children to the humiliation of supporting an underperforming squad to trigger enough frustration to reconsider their team choice. The game was part of a larger CONVERS.O.S. campaign that included testimonials, statistical evidence, and multiple short films addressing the roots of team switching.