Conversos Fútbol Game
Read the story- Year
- 2017
- Objective
- Engagement
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- McCann
Objective
TyC Sports' own research found that 4 in 10 Argentine kids end up rooting for a different club than their dad. The channel's ConverS.O.S. platform turned that household rift into brand territory, and the Recovery Kids chapter gave fathers a daily tool to reclaim the rivalry — and, as the network's marketing chief put it, to build a campaign entirely on digital and turn passive TV viewers into active online participants.
Solution
A father opens Conversos FG and first picks the colors for both sides: his own kit, and the rival kit his kid actually supports. Then he starts the match. It's an arcade football game, but the fix is in from kickoff — no matter how the dad plays, his team wins, and it wins big, running up a lopsided, history-book scoreline against the son's colors. There's no way to lose it and no way to fix it back: as the game's own tagline puts it, this is a match that can't be arranged any other way. A session ends with the score standing as the final word in that afternoon's father-son needling, ready to be replayed the next time the rivalry needs settling.
- 1
A father visits the TyC Sports Recovery Kids site and opens Conversos FG, a rigged football arcade built to settle whose team his son should support; he can play it in the browser or download the app.
- 2
Before kickoff the father customizes both teams' kit colors — his own and the club his son actually supports — then challenges the son to a match, already knowing the outcome is fixed in his favor.
- 3
The player controls the match with arrow keys to move, Z to pass and hold for a shot, and X to switch players, with an option to go full screen.
- 4
Crowd noise is stacked against the son's side from kickoff: the father's team gets loud, full-throated support while his son's side is met with only feeble, halfhearted cheering.
- 5
The son's players perform deliberately badly — miskicked shots, erratic movement, and lost possession — letting opponents dribble past them as if they were practice cones, while mocking on-screen taunts pile on after every miss.
- 6
The fix plays out to the final whistle: the son's team scores on itself while the father's side finds the net from every angle, ending in a lopsided, one-sided scoreline meant to settle the argument for good.
- 7
After the match, the site pushes the father's case further with two more tools: Mematast, a memory-tile game, and Datos Caprichosos, which turns a team name into ready-made stats to argue with and share.
