Transforming Business

Objective

Google Cloud sought to demonstrate its business solutions to a Financial Times audience through an engaging, memorable experience that goes beyond abstract technical descriptions. The campaign aimed to showcase real strategic business applications by immersing decision-makers in the pressures and choices of C-suite leadership.

Solution

A playable film experience where players assume the role of a C-suite executive at the fictional company Sunrise Cereals for one pivotal year. Players navigate five high-pressure business decisions in a first-person perspective designed for maximum immersion. A live share price tracker reacts in real-time to each decision, mirroring actual executive pressures. The production leveraged AI-powered filmmaking tools (Imagen, Nano Banana Pro, and Veo) to create consistent characters, environments, and narratives. Four distinct character storylines with unique personal details (homes, pets, desk setups) encouraged replay value. An annual review assessment at the end connects player decisions to core Google Cloud products and business outcomes.