Tresor Poursuite
Open the game- Brand
- Trésor
- Year
- 2014
- Objective
- Engagement
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Flaq Digital
Objective
Maison de la Détection wanted to turn holiday-season browsing into new customers for a niche product — metal detectors — by reaching amateur treasure hunters with entertainment instead of a straight ad. A game let the brand introduce the hobby itself while driving traffic to the store over Christmas.
Solution
The player starts out calmly sweeping a metal detector through a forest, until a wild boar comes charging and the game switches into a full-on run: swipe or tap to dodge trees and obstacles while scooping up gold coins scattered along the path. Survive the chase and you reach a cave stocked with surprises from Maison de la Détection, which hands you off to the brand's store to claim your prize. Illustrations by Vincent Roché and a sound design pass from Match uP carry the mood from quiet woodland to panicked sprint.
Results
Maison de la Détection reported a 30% lift in customer acquisition during the holiday campaign period.
- 1
The game opens on a page framed as "the first game about amateur metal detecting," promising a walk in the woods with a metal detector.
- 2
The session begins in a calm prospecting mode: the player strolls through a forest, sweeping a metal detector over the ground.
- 3
A wild boar suddenly bursts out and startles the player, flipping the game into an endless-runner chase where the boar pursues from behind.
- 4
The core loop is a forward run in which the player collects as many gold coins as possible, building up a score for the round.
- 5
While running, the player dodges a mix of obstacles and hazards strewn across the path, including bears, bombs, barriers, and hunters.
- 6
A run ends by reaching a cave said to hold surprises from the brand, with the page teasing players to find the treasure.
- 7
Finishing the run sends the player onward to the sponsor's online store, promised a heap of gifts from Maison de la Détection.
