Trésor Poursuite | Advergame

Objective

Maison de la Détection, a leading e-commerce retailer of metal detectors, launched its first advergame as part of a Christmas acquisition campaign to attract new customers during the holiday season.

Solution

Trésor Poursuite is a runner-style advergame featuring pursuit/chase mechanics to engage players in interactive gameplay. The campaign integrated the game with display advertising placements and email marketing to drive customer acquisition.

Results

Not published.