Digital Space
Open the game- Brand
- ToTheMoon
- Objective
- Sales
- Industry
- Tech & telecom
- Mechanic
- Arcade
- Agency
- FarFor.studio
Objective
To The Moon Mobile sought to reduce customer acquisition cost and increase conversion rates for their SIM card orders by replacing standard product pages with an interactive experience. The campaign aimed to gamify the telecom service offering and test innovative mechanics that could drive customer engagement and order completion.
Solution
Digital Space is a retro arcade game where players control a spaceship and collect points that convert into real mobile data rewards (2–50 GB depending on score). Repeated gameplay incentivizes accumulation of gigabytes, directly tied to customer incentives for completing SIM card orders. Social media sharing provides bonus data. The game was deployed as a web-based experience hosted on farfor.studio, serving as the primary conversion touchpoint replacing traditional product pages.
Results
Site engagement increased 8x compared to standard product pages. Customer acquisition cost decreased by 53%. Media coverage from tech publications: CoolSmartphone, MobileTechTalk, WhatGadget. Launched in 2020.
