ТНТ: "Гена ловит обувь" - Telegram mini-app к запуску нового сезона сериала

Objective

TNT leveraged a Telegram mini-app to drive audience engagement and viewership for the new season of the Bukiny series. The branded arcade game served as an interactive promotional vehicle, combining entertainment value with direct CTA to watch the season announcement.

Solution

Gena Catches Shoes is a timed arcade game built as a Telegram mini-app where players catch falling objects—collecting valid items while avoiding distractions to score points. The game features a live leaderboard tracking player performance across the campaign period. After each session, players see the new season announcement and a direct link to watch the series. The top 200 scorers win branded merchandise (t-shirts with series-themed graphics).

Results

Not published.