The Supporter

Objective

Quick leveraged Euro 2024 football tournament excitement to drive limited-edition burger sales during peak sporting event season in Belgium. The campaign aimed to engage sports supporters through a collectible digital card experience tied to burger purchases.

Solution

Customers purchasing Quick's Supporter burger received 4 digital cards in the MyQuick mobile app. Players collected 21 unique supporter profile cards (personas including Drama Queen, Decibel, Hyperactive) to complete the set. The burger featured Belgian national colors (black-yellow-red grains). The campaign ran across multiple channels: digital out-of-home advertising, television, online video, social media, Quick restaurant locations, quick.be website, and the MyQuick mobile application. Five winners were selected to each receive €1,000 to support their favorite sport.