Coke ON Walk

Objective

Coca-Cola Japan aimed to drive repeat engagement with its vending-machine ecosystem while promoting health-conscious behavior. By gamifying daily walking and step achievements, the campaign incentivized habitual app opens and increased vending-machine transactions through a loyalty-based rewards system.

Solution

Coke ON Walk integrates a step-counting feature into Coca-Cola Japan's Coke ON app, allowing users to earn digital stamps by reaching weekly step goals. Accumulated stamps (15 total) redeem for free beverages at Coca-Cola vending machines. The system includes in-app mini-games, bonus challenges, and team-based features that encourage repeated engagement and social participation.