The Google Puzzle
Open the game- Brand
- Year
- 2011
- Objective
- Engagement
- Industry
- Tech
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- FUTREK
- With
- SCRAP
- With
- HAKUHODO
- With
- Kaibutsu
Objective
Google partnered with Japanese puzzle developer SCRAP to create an interactive branded game experience centered around Google's products and services. The campaign leveraged the narrative of a lost character from the Google logo to engage users in puzzle-solving gameplay. The initiative combined entertainment with brand education, showcasing Google's ecosystem through interactive challenges.
Solution
The Google Puzzle was a browser-based interactive puzzle game where players helped locate the missing 'O' from the Google logo. Players solved multiple puzzles designed around Google products and services. The game was optimized for Google Chrome and built using HTML5 technology. Developed collaboratively by FUTREK, SCRAP, HAKUHODO, Kaibutsu, and TYO Interactive Design Inc., it combined educational content about Google's services with engaging puzzle mechanics.
Results
Not published.
