The Amazing Spider-Man: Rooftop Runner

Objective

Sony Pictures Interactive created a promotional mobile game to engage audiences around The Amazing Spider-Man film's July 2012 theatrical release. The fast-paced platformer aimed to deliver the character's core appeal—agility, mobility, and rooftop action—directly to iOS audiences ahead of the film's premiere, amplifying the movie's marketing campaign through interactive gameplay.

Solution

Rooftop Runner is an in-browser platform game optimized for iOS 5 devices, where players control Spider-Man as he leaps between rooftops, climbs skyscrapers, and bounds across urban landscapes. The game emphasizes speed and momentum through progressive level difficulty, capturing the character's acrobatic movement as a core mechanic. Development involved a creative team including Glenn Catteeuw, Rogier de Boevé, Thomas Aufresne, Paul Guilhem Repaux, and Romain Rope (sound design).

Results

Rooftop Runner received FWA Mobile of the Day recognition on July 10, 2012. The game was featured across multiple design award platforms including Awwwards and CSS Design Awards. Specific performance metrics—downloads, engagement time, session length—were not publicly disclosed.