<INRAVERS/>

Objective

Teletech, a Manchester-based techno music and apparel brand founded in 2017, sought to deepen fan engagement through interactive gameplay. The brand sells over 320,000 tickets annually and emphasizes inclusivity, safety, and cultural authenticity. Inravers was positioned as a competitive engagement tool to drive repeat interaction, leverage gamification incentives, and strengthen community bonds among their global audience.

Solution

Inravers is a Space Invaders-inspired arcade-style game where players control a ship to shoot incoming enemies and accumulate points. Built as a web-based experience at inravers.teletech.events and integrated into the Teletech iOS app, the game features a real-time monthly leaderboard with competitive rankings. Players compete for tangible rewards: the top scorer each month wins £50 in Teletech store credit, encouraging both repeat play and community engagement.

Results

Not published.