TalkTalk TV Time
- Brand
- TalkTalk
- Year
- 2013
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Racing
- Platform
- Web
- Agency
- + rehabstudio
- With
- CHI&Partners
Objective
TalkTalk, a UK telecom provider, sponsored The X Factor (series 10) to reach the show's engaged fanbase during live broadcasts. The brand aimed to create an interactive entertainment experience that would deepen viewer engagement with X Factor while associating TalkTalk with premium live television content and the show's community.
Solution
TalkTalk developed a branded mobile game app featuring the characters from its advertising campaign. Players competed in a time-based racing challenge to get the ad characters to the television screen as quickly as possible. The game was playable on smartphones and tablets during X Factor live broadcasts (Saturday and Sunday airings), with new levels released weekly. Winners earned tickets to The X Factor Live Shows. The game was developed by CHI&Partners and integrated X Factor narrator Peter Dickson's iconic voice.
Results
Not published.
