Virgin Media: Snapchat AR Game

Objective

Virgin Media sought to demonstrate how their high-speed broadband enables customers to stay connected with loved ones. The campaign extended the brand's 'Faster Brings Us Closer' message by creating an interactive, playable experience that made the connection-speed value proposition tangible and memorable to audiences.

Solution

A multi-level 3D puzzle game embedded in a Snapchat lens where players solved connection-based pathway puzzles to reunite two campaign characters, Throng and Vyper. Built using Snapchat's Plane Tracker technology, the game featured three distinct levels with optimized 3D assets and sound design. The game encouraged repeat play as users returned to improve their scores and complete all puzzles. Distribution was exclusive to Snapchat via Snapcode, making it accessible as an in-app interactive lens.

Results

The game won 1 FWA recognition and achieved high repeat engagement, with users returning to beat their scores after solving puzzles. Brand integration was strategically understated yet purposeful, connecting Virgin Media's messaging about connection to the gameplay mechanic. No specific reach or participation metrics were disclosed.