#TakeATasteNow

Objective

Coca-Cola launched #TakeATaste Now to drive trial of Coca-Cola Zero Sugar among UK consumers, particularly Gen Z, through an innovative nationwide experience. The campaign aimed to convert public attention into product redemption by combining digital out-of-home spectacle with immediate, interactive engagement and retail conversion at Tesco.

Solution

A first-of-its-kind two-way DOOH and AR campaign powered by DOOH.com's 'Connect' platform, live across London's Piccadilly Lights and major UK cities. Consumers scanned QR codes on OOH screens to trigger real-time changes to 3D anamorphic creative in real time, grabbed a digital bottle via AR on their mobile device, received a digital voucher redeemable for a 500ml physical bottle at Tesco stores, and earned points in the official Coca-Cola app for entry into giveaways. The experience ran for three weeks through October 15, 2023.

Results

Not published.