Tribes of Europa: Catch the Cube

Objective

Netflix promoted their anime series Tribes of Europa to Polish audiences through an interactive AR mobile game competition. The campaign aimed to generate buzz and engagement ahead of the series launch by turning viewers into participants in a branded gaming experience that would drive social sharing and build awareness for the show.

Solution

An AR-based mobile competition where players raced against time to catch virtual cubes, competing for the title of Europa's protector. The game mechanics centered on speed and determination, testing players' reflexes in an augmented reality environment. Players who performed well were recognized and could win prizes. The campaign was distributed across social media platforms in Poland, leveraging influencer partnerships and viral mechanics to spread across social feeds.

Results

Not published.