Telekom: Magic Advent Calendar

Objective

Deutsche Telekom created an interactive advent calendar to bring their Christmas audiobook to life and express the magic of the holiday season. The campaign aimed to engage audiences through a multi-sensory digital experience that merged storytelling with interactive technology.

Solution

An interactive 24-day advent calendar (December 1-24, 2016) centered on Jonas, a boy discovering a magical advent calendar. Users explored a 3D-modeled attic space built with WebGL/Three.js, with full 360-degree pan and rotate navigation. Each day unlocked a unique illustrated scene with interactive elements that shaped a magical Christmas story. Users collected items needed by characters in subsequent chapters. The experience was linked to an audiobook via SoundCloud and offered a Google Cardboard VR option. The site was fully responsive across desktop, tablet, and mobile platforms.

Results

The project won one FWA (Favourite Website Award) and received Awwwards Site of the Day on December 27, 2016, with a score of 7.68/10.