Авиасейлс: "Пузошлеп" - симулятор пляжного отдыха в Telegram mini-app

Objective

Aviasales, a flight metasearch engine, launched a playable Telegram mini-app during the low travel season to boost brand awareness and audience engagement. The campaign aimed to spark interest in travel through a lighthearted game format, drive traffic to their Telegram bot, and stimulate flight bookings through gamified incentives.

Solution

Пузошлеп (Puzoshlep) is a Telegram Mini-App where players tap to flip and rotate sunbathing resort-goers to prevent sunburn, earning points for 'saved tans.' The game features short, replayable sessions with a real-time leaderboard tracking player rankings and reaction speed. Top 10 players each win 60,000 points redeemable for flight bookings at 1 point = 1 ruble equivalent. An additional prize grants the leaderboard leader a unique in-game avatar featuring their own face. Players access the game via Telegram bot @aviasales_puzoclap_bot.

Results

Not published.