МТС: "Киба челлендж‑парк" - детский мини‑апп в Telegram

Objective

MTS aimed to deepen engagement with young audiences and their parents in Russia by creating a safe, family-friendly gaming environment within Telegram. The campaign supported MTS Junior and MTS Junior+ subscriber loyalty through an interactive gaming experience combined with promotional incentives, leveraging the growing popularity of Telegram mini-apps as an engagement channel.

Solution

MTS developed a Telegram Mini App featuring Bombardero Crocodile, a meme-culture character aesthetic. The game combines hyper-casual mini-games, an in-game currency system, and a cosmetics shop for character customization. Players earn currency through gameplay, build their profile, complete seasonal challenges, and participate in social activities within a virtual park. MTS Junior subscribers unlock rewards through a promotional raffle mechanic, providing direct subscription benefits tied to in-game progression.

Results

Not published.