Tegut-Flips Universe
Open the game- Brand
- tegut
- Year
- 2013
- Objective
- Engagement
- Industry
- Retail
- Mechanic
- Arcade
- Platform
- Mobile web
- Agency
- guave interactive
Objective
Tegut, a major German retail chain, launched a children-focused promotional campaign in August 2013 to drive store traffic and boost customer engagement with families. The campaign distributed collectible "Flip" trading cards (one card per 10 euros of purchase), leveraging the appeal of card collecting to encourage repeat visits and brand interaction among children and parents.
Solution
Guave interactive created a mobile-first interactive microsite featuring a globe-like world with diverse themed scenes (stadium, haunted mansion, cityscape, etc.). Users navigated the Flips Universe through an iPad interface that utilized device accelerometer technology—tilting the tablet changed the visual perspective of the game world. Characters were represented as collectible cards with unique game names tailored to each scene. The experience was built with CSS3 animations and optimized for fullscreen display on tablets, targeting children with bright, engaging visual design.
Results
Over 3 million Flip cards were distributed to customers during the campaign period. The project earned an Awwwards Honorable Mention in August 2013, with scores from community reviewers ranging from 6.40 to 9.00 across design, usability, creativity, content, and overall quality criteria.
