Т‑Банк: "Антиспам" - мини-игра про борьбу со спамом и фродом

Objective

T-Bank aimed to introduce its mobile services to existing users and drive adoption of carrier bundling through an engaging branded experience. The playable mini-game served as a customer retention tool to demonstrate the value of T-Bank Mobile while educating users about fraud prevention and service benefits.

Solution

An in-app 'catcher' mini-game where players intercepted incoming notifications—catching fraudulent calls and spam messages while allowing legitimate ones through to protect a blogger character. Players earned points and combo multipliers for correct actions. The game featured daily login challenges, leaderboards, and a referral system. Rewards included one free month of mobile service, 1,000 rubles per referred friend, and account credit. The playable format enabled quick sessions and repeat engagement within the banking app ecosystem.

Results

Not published.