Le Big Jeu

Objective

Supermarchés Match, a major French supermarket group, launched a promotional Flash game campaign to drive customer engagement and incentivize purchases through an interactive gaming experience. The "Le Big Jeu" initiative aimed to build customer loyalty by offering attractive rewards—up to six months of free fruits and vegetables—to participants who engaged with the branded game.

Solution

Players entered their personal information and scratched a virtual ticket within an interactive Flash-based game. The scratch mechanic determined whether they won free produce from Supermarchés Match—prizes ranged from smaller rewards up to six months of complimentary fruits and vegetables. The game combined data capture with gamification, creating a direct purchase-incentive campaign that merged digital interaction with offline rewards to encourage store visits and repeat purchases.