New Year Advent Calendar

Objective

PIK, a major real estate developer in Russia, launched a New Year campaign to introduce its residential projects and amenities to a broader audience. The interactive advent calendar served to showcase specific features of PIK developments—such as luxury lobbies, sports facilities, and premium finishes—while driving sales of residential units during the holiday season.

Solution

An interactive advent calendar with a two-week cycle where users unlocked a different mini-game each day, featuring memory games, true-or-false quizzes, knowledge quizzes, and Flappy Bird variants. Upon completing each game, players learned about specific PIK projects and amenities (DogHub, lobbies, parks, master bedrooms, kitchens with living areas) and received discount codes. The web-based experience included dynamic visuals that adapted to time of day (morning, evening, night versions). Created by interactive marketing agency Trend Surfers.