Sprinter celebrates through its Scratch & Win, bringing its community closer
Objective
Sprinter Sports, an online sports retail platform part of the ISRG group, sought to leverage its 30-year milestone to deepen customer engagement within its loyalty program. The brand aimed to drive membership growth in Sprinter Club, encourage repeat purchases, and boost sales during the anniversary celebration through a gamified promotional experience.
Solution
Sprinter launched a daily Scratch & Win promotion exclusively for Sprinter Club members. The mechanic was a digital scratch card accessed through the loyalty platform—members could play daily during the campaign period. New members received a 10% discount on their first purchase, while existing members earned bonus loyalty points and 15% off their next order. The prize pool exceeded €3,000, distributed as €150 gift vouchers and curated sports merchandise bundles (nutrition packages, branded sneakers, fitness kits). The promotion was built and delivered via Easypromos' digital scratch-and-win platform.
Results
The campaign distributed over €3,000 in prizes including nutrition bundles, branded sneakers, and fitness kits. Specific metrics on total participation, conversion rate, or sales impact were not disclosed in available sources.
