Club Days Scratch & Win
- Brand
- Sprinter
- Year
- 2025
- Objective
- Loyalty
- Industry
- Retail
- Mechanic
- Mini-Games
- Platform
- Web
- Occasion
- anniversary
- Added
- October 2026
- 1
Club Days Scratch & Win is a loyalty-program promotion: to play, a shopper must belong to Sprinter Club, either joining for free during the anniversary campaign (which also earns 10% off a first purchase) or logging into an existing membership (which earns double points and 15% off the next order).
- 2
Access to the scratch card opens only after the player completes a purchase, in store or online, during the brand's 30th-anniversary month.
- 3
The player then fills out a short promotional registration form before landing on the game screen.
- 4
The screen shows a branded scratch card with a prize hidden beneath an opaque coating; the player drags a finger or cursor across it to erase the covering like a digital eraser, clearing a minimum portion of the surface before the result reveals.
- 5
The outcome is instant: a win reveals an image of the prize (a €150 voucher, sneakers, a nutrition set, or a fitness kit) with a celebratory sound, while a loss shows a "better luck next time" message with its own sound cue.
- 6
Winners collect digital prizes by email, while physical prizes are redeemed on a phone at store checkout, pulling the player back into a physical location.
- 7
The scratch card resets daily, letting a member return each day of the anniversary month for a fresh chance to win.
Objective
Sprinter, the Spanish sports retailer owned by ISRG, built the promo to mark its 30th anniversary and turn that milestone into fresh momentum for its loyalty program. The goals: grow Sprinter Club membership, drive repeat purchases from existing members, lift sales through a prize-driven incentive, and pull more shoppers into physical stores.
Solution
Any Sprinter Club member who made a purchase during the anniversary month unlocked a digital scratch card they could play once a day. A tap or swipe clears the scratch panel and reveals instantly whether it's a prize or a miss. Joining Sprinter Club during the promo got a shopper 10% off their first purchase; existing members earned double loyalty points plus 15% off their next order. Prizes ranged from €150 vouchers to sports nutrition bundles, branded sneakers, and fitness kits, and the card worked the same way whether the qualifying purchase was made online or in a Sprinter store.
