Fresh Chritsmas, White Christmas
ArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
Objective
SPAR, a European retail chain, launched Fresh Christmas to communicate the freshness and quality of its seasonal products during the holiday period. The initiative aimed to create playful brand engagement by positioning SPAR's fresh goods (produce, bakery, meat) as core value propositions through interactive entertainment rather than traditional advertising.
Solution
The game features three playable characters representing different SPAR departments: a butcher, baker, and greengrocer. Players progress through levels by constructing bridges to overcome obstacles, collecting SPAR logos as they advance. Built with HTML5, jQuery, and WebGL, the application combines animated gameplay with single-page design for seamless browser-based play.
