Agency Adventure
Open the game- Brand
- Snapchat
- Year
- 2023
- Objective
- Awareness
- Industry
- Tech & Telecom
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Daniel J Diggle
Objective
Snapchat sought to educate advertising agency partners about the platform's value and new capabilities in a memorable way. Rather than relying on traditional media roadshow formats, the company created an interactive experience to help agency employees understand how Snapchat enhances creative work and delivers results for brand clients across key verticals.
Solution
Agency Adventure is a browser-based 16-bit retro pixel-art video game where players simulate their first day working at a fictional ad agency. Participants select from five industry categories (Beauty, CPGs, D2C Service, Financial Services, Retail) and complete four sequential mini-games—Brief Sprint (collecting strategy details), Brainstorm (filtering ideas), Deck Build (quality assurance of presentations), and Big Pitch (final presentation). The game features approximately 100 hand-animated characters and objects in an overworld setting. Built with Phaser (HTML5 game framework), SvelteKit, and Firebase backend by Portland-based Studio Mega and Brooklyn-based OddCommon. Players compete on leaderboards for their agency. The contest ran September 26 – October 20, 2023, targeting employees and contractors from 16 major agency holding companies including Dentsu, IPG, Omnicom, WPP, and Publicis.
Results
The winning agency received a $4,500 charitable donation to a nonprofit of their choice and a custom agency award. The winner was determined by averaging each agency's top three entry scores.
