Shrek 4 Happy Meal
Open the game- Brand
- Shrek
- Year
- 2011
- Objective
- Sales
- Industry
- Entertainment
- Mechanic
- Arcade
- Agency
- Fuel Industries
Objective
McDonald's and DreamWorks Animation promoted Shrek Forever After (Shrek 4) in 2010–2011 through branded Happy Meal promotions and online games. The campaign targeted young audiences through collectible toys in Happy Meals and unlockable digital experiences via packaging codes, driving engagement across multiple channels.
Solution
Customers received promotional codes on McDonald's packaging (McNuggets boxes) that unlocked online games at mcdonalds.com. The campaign featured Flash-based mini-games and collectible physical toys in Happy Meals. Based on Fuel Industries' pattern of work with McDonald's, the digital interactive component likely included branded mini-games and progression mechanics tied to the Shrek property.
Results
Not published.
