Secret Plate Smash

Objective

Fornasetti, a luxury brand celebrated for playful and irreverent approaches to decorative design, sought to create an exclusive, memorable online experience aligned with its bold brand personality. The project aimed to reward curious visitors who discovered hidden content with an interactive game that embodied the brand's distinctive sense of humor and its iconic product line.

Solution

A hidden ball-trap game where players virtually smash Fornasetti's signature 'Tema e Variazioni' decorative plates in different designs (including Skull, Owl, and Butt variations). The game was embedded as a secret on Fornasetti's website, accessible only through Easter eggs scattered across the site or by discovering a 404 error page. Players engaged with the destruction mechanic as a playful, irreverent experience that reflected the brand's aesthetic and voice. DVTK handled design and animation while developer Damien Mortini implemented the code.