On the Shelves

Objective

Samokat, a Russian rapid delivery platform, launched an interactive campaign to educate both suppliers and consumers about its private label (STM) brand standards and selection criteria. The initiative aimed to demystify the supplier qualification process while engaging potential partners through gamification and promotional incentives.

Solution

The campaign featured an eight-question interactive quiz designed to simulate and explain Samokat's supplier evaluation process. Participants answered questions assessing product compatibility with the brand's quality and operational requirements. The experience featured custom illustrations and was optimized for both desktop and mobile platforms. Users who completed the test could earn promotional codes for the brand.