Return to Tastebuddyland

Objective

Robinsons Squash aimed to engage young UK audiences through an interactive entertainment experience featuring the beloved Tastebuddies characters. The campaign used story-driven gameplay to build brand affinity and capture attention in a competitive beverage market targeting children.

Solution

A multi-game web destination featuring three distinct interactive games centered around a quest narrative. Players guided the Tastebuddies gang through adventure scenarios as they journeyed from the real world back to their fantastical Tastybuddyland home. Each game was story-driven and designed for a young audience. The production combined character assets from Aardman Animations with web-based interactive gameplay, developed through collaboration between BBH London (creative direction), B-Reel (production and animation), and other production partners.

Results

Not published.