Авиасейлс х Redmond: "Прочисть путь к путешествию" - лендинг-игра с интерактивной механикой

Objective

Redmond partnered with Aviasales to drive brand awareness and engagement through collaborative playable marketing. The campaign targeted travelers and home appliance seekers, combining product education about Redmond vacuum technology with the appeal of travel rewards, while directing engaged users toward Aviasales travel bookings.

Solution

An interactive web-based mini-game where players controlled a Redmond vacuum cleaner to clear obstacles and debris from a path while avoiding cats. During gameplay, cards displayed product features and benefits. Players earned points based on cleaning efficiency and speed, with results displayed on a scoring screen that included calls-to-action linking to Aviasales travel collections. The game supported replay for score improvement and required participants to share results across social platforms (VK, Facebook, Twitter, WhatsApp, Telegram) for entry eligibility.

Results

Campaign ran August 24–September 24, 2023 (with result announcements through October 20). Prize pool included 2 flight tickets valued at 50,000 rubles and 2 Redmond vacuums (RV-UR375 cordless and RV-R670S WiFi smart models). Specific metrics on participant numbers, engagement duration, or conversion rates were not published.