Red Cross: Game
- Brand
- Red Cross
- Objective
- Awareness
- Industry
- Non-profit
- Platform
- Web
- Agency
- Leo Burnett
Objective
The Colombian Red Cross sought to engage the public through a digital medium in 2008. The campaign aimed to raise awareness and drive participation in Red Cross initiatives by creating an interactive gaming experience.
Solution
Leo Burnett Colombia partnered with Immersion Games to develop a digital game campaign. The project was created by a creative team including Creative Director Tito Chamorro, Art Directors Tito Chamorro and Carlos Bernal, and Copywriter Alejandro Mora. The campaign was classified as a public interest digital initiative.
Results
Not published.
