League Of Its Own
View the case- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Merci-Michel
Objective
Red Bull developed an interactive gaming experience to promote its European esports tournament (Red Bull League of Legends). The campaign aimed to engage the esports community and create brand interaction through a playable adventure tied to tournament personalities.
Solution
A vampire survival game featuring esports team Karmine Corp players (Caliste and Kameto). Players controlled characters through 14 enemy waves, selecting one of three stat-boosting upgrades after each wave. Using a branded Red Bull can powerup triggered invincibility mode to clear the map and restore health. The game was deployed as a browser-based experience and adapted for arcade terminals at event activations, developed by studio Gang.
Results
The game achieved an average gameplay duration of 11 minutes per registered user. Players competed to win VIP event experiences as prizes. The game was adapted for arcade use, with arcade terminals displayed during key events.
