Road Adventures. Driving Test.

Objective

RBC, a Russian auto insurance company, needed to engage drivers and educate them about KASKO (comprehensive auto insurance) coverage. The campaign aimed to demonstrate real-world driving hazards and the importance of vehicle protection through an interactive experience positioned as an extreme driving test.

Solution

Road Adventures was an interactive web-based driving quiz featuring seven different hazard scenarios simulating a journey along the road to Sochi. Players encountered situations like wildlife crossings, mechanical failures, road hazards, and emergency maneuvers—each scenario presenting three answer choices ranging from safe to risky decisions. The quiz integrated educational content about KASKO insurance coverage and linked to an insurance calculator. The experience used colorful flat design with illustrations and 3D elements, deployed on a single-page website at intouch.rbc.ru.