Mishka On Ice
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- Brand
- Ralph Lauren
- Year
- 2020
- Objective
- Engagement
- Industry
- Fashion
- Mechanic
- Arcade
- Platform
- Web
- Agency
- lostmechanics
Objective
Ralph Lauren created a holiday-themed interactive gaming experience to boost seasonal brand engagement during the festive period. The initiative targeted audiences in Moscow, leveraging the brand's iconic Mishka bear mascot to drive playful, culturally-resonant engagement.
Solution
An arcade-style browser game where players navigate the Mishka bear character through Moscow street scenes completing holiday-themed challenges. The game combines festive theming with arcade mechanics and was developed by Lost Mechanics, a creative digital agency. It was deployed as a branded web experience accessible during the holiday season.
Results
Not published.
