Race To Vegas F1 Simulator

Objective

FanDuel aimed to create an exclusive in-person racing experience at its sportsbook locations nationwide, leveraging the excitement around Formula 1 to drive foot traffic and engagement. The campaign offered fans a unique interactive opportunity that positioned FanDuel as a destination for premium sports entertainment experiences.

Solution

FanDuel installed F1 racing simulators at its sportsbook locations across the country, where fans competed to record the fastest lap time. Winners from individual properties advanced to a national championship competition. The grand prize was a trip to the Formula 1 Las Vegas Grand Prix. Good Giant designed and branded the campaign with futuristic visual identity, including custom graphics for the simulator and PS5 prize wraps. The experience positioned racing as an exclusive offering only FanDuel could deliver to its audience.

Results

The promotion was described as 'a hit with race fans,' though specific participation numbers, engagement metrics, or sales impact were not disclosed in available sources.