Provokator

Objective

Provokator, a fashion retail brand, sought to drive store engagement and sales by creating an interactive arcade game experience. The campaign merged nostalgic arcade gaming with the brand's clothing collections, aiming to attract customers through entertainment while increasing brand visibility and product awareness in retail locations.

Solution

Players engaged with classic arcade games where Provokator's fashion pieces were integrated into the gameplay experience. The campaign created an interactive bridge between entertainment and retail, allowing customers to enjoy arcade entertainment while being exposed to the brand's fashion merchandise. The specific game titles, mechanics, prizes, and technical platform remain unclear from available sources.

Results

Not published.