Plast Blast

Objective

The Italian Federation of Plastics Companies launched this campaign to raise environmental awareness about the impact of single-use plastic tableware and promote sustainable waste management practices among consumers. The initiative aimed to educate players about the energy conservation benefits of recycling plastic products, positioning the federation as an advocate for environmental responsibility.

Solution

Plast Blast was developed as a free iOS game with an accompanying website by Themis Hub (Italy). Players use swipe mechanics to sort plastic items into recycling bins while learning that each recycled plastic dish conserves 19 minutes of energy. The game combined arcade-style gameplay with environmental education, making sustainable practices engaging and accessible to mobile users.

Results

Not published.