Pinball Racing

Objective

Red Bull built Pinball Racing to give fans of Scuderia Toro Rosso, its own Formula 1 team, a light, ongoing reason to engage with the team online rather than only on race weekends — enough that the game ran from a Red Bull web address instead of the team's own site. Per the project's own framing, the brief was simple: let a visitor test both their reflexes and how well they actually know the team. On at least one market the game was wrapped in a competition with a public leaderboard, turning that one-off distraction into something worth coming back to.

Solution

Players open the game straight from a Red Bull link, no download, on desktop or phone, and land on a pinball table dressed in Scuderia Toro Rosso's livery. From there it plays like pinball: launch the ball, work the flippers, keep it alive, chase a high score. Mixed into the round are prompts tied to the team, so racking up points takes a steady hand as much as some actual knowledge of Toro Rosso. On the French competition build, finishing a round dropped the player onto a leaderboard against other entrants, alongside a separate screen spelling out how to enter and the contest rules.